Tuesday, February 18, 2014

Toulmin Ad analysis due Thursday

Bring an advertisement for a product (it can be from on-line, a magazine, or newspaper)
Ad analysis
Claim + Reason
Grounds (evidence) given
Warrants (beliefs that the claim rests on)
Backing (where do these beliefs come from?)
Qualifiers (one word that shows the strength or limitation of the claim "probably", "every")
Rebuttals (exceptions, limitations the other side would recognize)