Read and lightly annotate your text for
diction (is it simple, technical, complex)
style (philosophical, story - like)
(understatement: making something serious seem less {saying "it is cold" when it is 5 degrees}
syntax (structure of sentences and sentence length) ex: complex sentences next to simple, declarative sentences
examples: personal, researched, observations of behavior, descriptions of items
What effect do these devices create?
Ethos (credibility) look for statements where he uses "I" to convey his personal experience and establish trust
Pathos (what emotions does he evoke? nostalgia, sympathy, etc)
Logos (is this just a practical idea?)
Tone (use the tone sheet)